Elhuyar Fundazioa 

Advertising

Elhuyar’s Advertising Mediums

The aims of the Elhuyar Foundation are twofold: to popularise science and technology, and to encourage the development of the Basque language. In short, Elhuyar has two focal points: science and Basque.

Elhuyar offers a range of advertising mediums that can all be classified according to these two focal points. So these mediums can be put into two groups: mediums for developing Basque, and mediums for communicating science.

Mediums for developing Basque:

In this group we have the Elhuyar Language Services web site.

Elhuyar Language Services web site

This web site came into being in July 2008 and offers the user numerous language resources, tools and services to develop the Basque language; these include translation services, quality language services and lexicographic services. Multilingual dictionary queries (Basque, Spanish, English and French) can also be made in a way that enables anyone to use the service. The web site is useful for anyone who uses Basque as a tool for work, for people learning Basque, for linguistics experts, for people doing research into language technologies or for those who use technical Basque.

Further information on advertising on the Elhuyar Language Services website.

Mediums for communicating science:

There are numerous mediums in this group: paper, the Internet, radio or TV.

On paper:

• Elhuyar Zientzia eta Teknologia magazine: Science and technology on paper and on the Internet. Founded back in 1974, the Elhuyar Zientzia eta Teknologia monthly magazine was the first product to be published by Elhuyar; through news items and articles it popularises science and technology subjects, both basic ones and those that feature widely today. The magazine not only has a print version, it can also be accessed over the Internet through the www.zientzia.net web site. It is a magazine produced for Basque-speaking science aficionados who require work of high quality.

  Further information on the Elhuyar Zientzia eta Teknologia magazine.

  Advertising rates for the Elhuyar Zientzia eta Teknologia magazine.

On the Internet:

• Zientzia.net web site (www.zientzia.net): Science and Technology over the Internet set up by the Elhuyar Foundation in 2001. It offers all kinds of resources: articles, dossiers, photos, videos, audio archives, dictionaries, popular science books, etc. User profile: someone over 30 who has been through further education and who is interested in science subjects.

  Further information on advertising on the Zientzia.net website.

• Basque Research web site (www.basqueresearch.com): a web site that gathers together information on Basque R+D+Innovation. It is a good resource for researchers, because it gives them the chance to publish their work, and it is a good source of information for journalists. Its content is echoed on many international web sites, like the Alphagalileo, Eurekalert and Cordis WIRE web sites. What is more, the Elhuyar Foundation is a member of the Alphagalileo web site’s executive board. User profile: University lecturer or researcher, researcher or communications officer at research centres and companies, journalists, etc.

  Further information on advertising on the Basque Research website.

• Zernola web site (www.zernola.net): A web site for youngsters over the age of 10. It offers science and technology subjects in a pleasant, attractive way. The Zernola web site works in tandem with and complements the education system. It is a site that students love to access and a place where they can play, read and have their interest in science awakened. The Zernola Olympics are organised every year for students in the 1st and 2nd years of DBH (Statutory Secondary Education): User profile: youngsters between 8 and 14 and/or DBH teachers.

  Further information on advertising on the Zernola website.

• Norteko Ferrokarrila web site (norteko.elhuyar.org): Norteko Ferrokarrilla is a radio programme produced by the Elhuyar Foundation and broadcast every Tuesday at 21.00 hours on the Euskadi Irratia station. On this web site users can access not only the radio programmes broadcast every week on Euskadi Irratia, but also find features produced over the last few years

  Further information on advertising on the Norteko Ferrokarrilla website.

• Teknopolis web site (teknopolis.elhuyar.org): Teknopolis is a TV series on science and technology produced by the Elhuyar Foundation for the EITB (Broadcasting Corporation of the Basque Autonomous Community). It is the programme’s web site and the user can watch the programmes that have already been on air either in full or in the form of individual features. The web site has the same content as the Teknopolis TV programme.

  Further information on advertising on the Teknopolis website.

On the radio:

• Norteko Ferrokarrilla radio series: broadcast on the Euskadi Irratia station since 1995. It transmits news about science and technology every week during the space of an hour by taking an in-depth look at the latest subjects in the company of researchers and experts. In addition, the radio programme content can be accessed over the Internet as well, because the Norteko Ferrokarrilla web site (norteko.elhuyar.org) offers the possibility of downloading the radio programmes. Get in touch with us to find out more about both the radio series and the web site’s conditions and rates..

On TV:

• Teknopolis TV series: produced by Elhuyar and the ETB (TV channels of the Basque Autonomous Community’s Broadcasting Corporation) since 1999. It can now be watched on ETB1, ETB2 and ETB3. For half an hour every week it rigorously processes information on subjects from the fields of science and technology, and presents it to viewers in an enjoyable way. The Teknopolis TV series also has its own web site (teknopolis.elhuyar.org) and offers the chance to download all the TV programmes. Get in touch with us to find out more about both the TV series and the web site’s conditions and rates.

Why use the Elhuyar mediums?

• Because we can reach many kinds of public: taking Elhuyar’s two focal points –Science and Basque– as the basis, our mediums can reach many kinds of users: youngsters, secondary school students and teachers, university students and lecturers, people interested in science subjects, experts in science subjects, researchers, anyone interested in subjects that have to do with Basque, linguistics experts, experts in language technologies, etc.
• Because you can advertise on paper, over the Internet, on the radio and on TV.
• Because we have experience and a good reputation: Elhuyar is no newcomer in the field of science popularisation or in the development of Basque. The work to popularise science began 34 years ago and the work done since is the guarantee of our reliability.

* We offer customised rates.

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